————-——WEBSITES, MESSAGING, STRATEGY, DESIGN
BUILD A BRAND THAT MOVES AS FAST AS YOU DO
I partner with female founders to turn scattered branding into systems that actually scale. No patchwork. No agency overhead. Just clear strategy, compelling storytelling, and a digital presence that looks as ambitious as your vision.
YOU’RE DOING IT ALL — GROWING A TEAM, SERVING CLIENTS, DEVELOPING PRODUCTS, PITCHING…LEADING.
But your brand systems? They're usually the last thing to catch up.Your website doesn't reflect the scale or quality of your business.
Your messaging feels piecemeal — good in places, unclear in others.
Your tools and marketing channels take too much time for too little return.
Every launch or campaign feels like starting from scratch.
And here's the kicker: when your brand presence lags, people assume your business does too. Investors hesitate. Customers second-guess. Partners move slower.
You deserve systems that reflect the strength of what you've built and set you up for the next stage.
FROM SCATTERED TOOLS TO ONE CLEAR, SCALABLE SYSTEM
Whether you're building a SaaS platform, running a salon, scaling a fitness brand, or launching a product line, I design systems that reduce stress, sharpen your story, and make your next stage of growth feel inevitable.
HI, I’M LAUREN! I WORK WITH AMBITIOUS FOUNDERS AND CREATIVES THAT ARE READY TO INCREASE THEIR CLARITY & SCALE WITH EASE.
I'm not an agency with layers of staff and bloated retainers. I'm a seasoned independent strategist who works directly with founders on the systems that move their businesses forward.
Former food media founder turned strategist. I built and scaled digital platforms to millions of readers, sold multiple businesses to investors, and now design systems that help other founders skip the burnout of patchwork tools. Currently serving on the AMA PDX Board as Director of Agency, connecting nonprofits with pro bono marketing and creative teams.
I work with clients 1:1 for most projects. When a build benefits from specialized expertise or you already have part of your team in place, I collaborate intentionally with other mission-aligned professionals to deliver seamless, end-to-end solutions.
You'll work directly with me — no middlemen, no interns writing your story. Just senior talent who's been in your shoes and knows how to make your brand catch up to your ambition.
MY MISSION
To follow my creativity wherever it leads — and to champion the artists, creators, brands, and orgs doing the same. My mission is to support, amplify, and equip those reshaping their industries and communities with the tools to make their vision a reality.
MY CAREER VALUES
Impact — Creativity should be a tool for access, not a luxury. I focus on supporting nonprofits, small businesses, and creatives whose work drives real change.
Clarity — Good work makes things simpler, not harder. Whether through strategy, design, or storytelling, I believe the best ideas help people connect and take action with ease.
Sustainability — Organizations should be built to last — ethically, financially, and creatively. I prioritize work that considers long-term growth over short-term trends.
Creativity — I thrive on doing interesting work — exploring ideas, breaking norms, and finding inspiration in the unexpected.
CLIENT CASE STUDY: REFRAMING VISION INTO STRUCTURE
Cultivated Space founder, Audra had a clear vision for her interior design practice but her brand wasn't carrying that clarity forward. The offer felt abstract, the messaging was hard to pin down, and the visual identity didn't match her "artsy, modern" aesthetic.
We reframed her entire offer into spatial therapy tying in her background in feng shui and phsyscology, returned to her original name (Cultivated Space), and built a complete brand system from the ground up.
The result: a brand that feels grounded, a website that's easy to manage, and the freedom to grow without extra noise.
the work:
Reframed offer and positioning under "spatial therapy" to clarify services.
Built messaging frameworks, service structure, and brand bios.
Developed complete brand identity: custom illustrated logo suite, color palettes, typography.
Designed and built modern Squarespace website with SEO and accessibility optimization.
Created brand guidelines book and business card design for consistent implementation.
client feedbackCULTIVATED SPACE FOUNDER, AUDRA WHITE SAYS:
“Lauren was absolutely invaluable in my branding and website redesign. Not only did she deliver a beautiful logo and website that feel deeply aligned, but she was able to bring a sense of clarity to the way I present my business to potential clients that wasn't there before. The copy she delivered really captures the essence of my work and has armed me to better promote my offerings. As a creative, I feel very clear on what I like ... but am not always as clear in explaining that vision to other people! She really absorbed my inspiration and feedback and was able to translate it into something tactile, functional, and visually stunning. Beyond that, Lauren is always punctual & thorough in communication throughout the process. My experience working with her was a 10/10.”
WHEN YOUR SYSTEMS LINE UP,
EVERYTHING GETS EASIER:
CREDIBILITY EVERYWHERE
A brand presence that signals confidence, no matter your industry across all platforms.
CLARITY OF STORY
Messaging that connects with your audience — customers, partners, or investors.
EASY & AUTONOMY
Tools built to run without constant fixes, expensive retainers, or expert tech skills.
ROOM TO GROW
Systems that adapt whether you're opening a second location or scaling to new markets.
YOUR BRANDING AND WEB DESIGN FOR FEMALE ENTREPRENEURS QUESTIONS, ANSWERED (FAQ’S)…
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Nonprofit websites must convert mission-driven traffic into action: donate, volunteer, refer, or learn. That means clear storytelling, accessible design, and friction-free donation and signup flows — all measurable in analytics so you can report on impact.
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Most projects take 4–12 weeks depending on scope, content readiness, and approvals.
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For small to mid-size teams, Squarespace is reliable, secure, and easy to maintain without a developer. It supports donations, events, blogs, landing pages, basic CRM integrations, and multilingual content. If you need complex custom apps or content workflows we can discuss other options such as WordPress.
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Yes! I handle content mapping, redirects, SEO preservation (titles, meta, schema), and URL structure so you don’t lose search equity. I also clean up bloat, consolidate pages, and improve internal linking.
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Pricing depends on scope. Most custom site builds land between $5K–$12K, depending on the number of pages, integrations, and other needs. Smaller refresh projects — updating layouts, restructuring content, or modernizing visuals — are usually in the $3K–$4K range. I provide a transparent proposal after a quick scoping call.
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Absolutely. Most teams can update pages, add campaigns, and launch new landing pages without help though some opt for monthly maintenance packages to ease staff load. My goal is to always meet your team where they are. A hands-on training session and staff training video are included in every project.
INDEPENDENT. INTENTIONAL. AMBITION-FOCUSED
I know what it's like to build from scratch, scale fast, and need tools that don't collapse under pressure. I've been a founder. I've pitched investors. I've lived the scramble.Unlike large agencies with overhead or siloed freelancers, I’ve chosen to work in a model that blends both worlds. I work with clients 1:1 for small to large builds but when projects requires the full system that could benefit from different perspectives or already have some of the team in place, I love to align intentionally with other independent experts to deliver seamless, end-to-end solutions. When you work with me, expect:
A systems-first approach: I don't just hand you a logo and wish you luck. I build systems that carry you through launches, pivots, and scaling.
A founder perspective: I've built and sold businesses. Consulted on millions in acquisitions of female-founded and led businesses. I know what you're up against.
Direct access: No account managers, no fluff — you work with me, or the dream team we build together, period.
Flexibility: Web, messaging, campaigns, decks — whatever your next growth stage demands, I've got it covered.
YOU’RE BUILDING SOMETHING GREAT. YOUR BRAND SYSTEMS SHOULD KEEP PACE.
Let's talk about where you are now — and how I can get your brand ready for the next level.