NOTES & OBSERVATIONS

Resources for organizations, brands, and creators who want to tell their story clearly and run their brand with less chaos. Here I share case studies from client work, practical strategies for building stronger websites and systems, and lessons you can apply to your own business or org.

By Lauren Lester February 28, 2026
A curated list of the best free stock image and video resources, with tips on choosing visuals that feel credible and on-brand.
Website Branding 101 guide with laptops in a grayscale collage.
By Lauren Lester February 28, 2026
Website branding 101 explaining the essentials you need to launch with confidence, without unnecessary design or branding overwhelm.
By Lauren Lester February 28, 2026
A straightforward introduction to SEO covering what it is, why it matters, and how to find keywords that support long-term growth.
By Lauren Lester February 28, 2026
Learn how to back up your Squarespace website in one click, plus smart ways to protect your content and restore pages if something goes wrong.
By Lauren Lester February 27, 2026
Learn how nonprofits can align brand, website, and campaigns to build donor trust, strengthen fundraising, and increase long-term impact.
By Lauren Lester February 27, 2026
Discover how small, intentional updates can keep your website clear, functional, and aligned as a new year begins. This practical guide walks through the essential annual check-in every site needs.
Show More