NOTES & OBSERVATIONS

Resources for organizations, brands, and creators who want to tell their story clearly and run their brand with less chaos. Here I share case studies from client work, practical strategies for building stronger websites and systems, and lessons you can apply to your own business or org.

A laptop on a marble desk with a stainless coffee cup
By Lauren Lester April 7, 2026
Actionable accessibility guidelines for your brand and website. Learn contrast ratios, testing tools, and checklists you can use today to design inclusively.
A repeating pattern of diverse people standing in various poses against a plain, light background.
By Lauren Lester April 3, 2026
Accessibility in web and brand design goes further than most people realize. Learn what inclusive design actually covers — and why it matters for every touchpoint your audience encounters.
Studio lighting equipment: LED panel on a stand, casting light on a white background.
By Lauren Lester February 28, 2026
A curated list of the best free stock image and video resources, with tips on choosing visuals that feel credible and on-brand.
Website Branding 101 guide with laptops in a grayscale collage.
By Lauren Lester February 28, 2026
Website branding 101 explaining the essentials you need to launch with confidence, without unnecessary design or branding overwhelm.
Black and white graphic of SEO 101 guide, with a keyboard, drink, and sticky note with keywords on a desk.
By Lauren Lester February 28, 2026
A straightforward introduction to SEO covering what it is, why it matters, and how to find keywords that support long-term growth.
Laptop with website, notes:
By Lauren Lester February 28, 2026
Learn how to back up your Squarespace website in one click, plus smart ways to protect your content and restore pages if something goes wrong.
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