( BRAND STRATEGY & DESIGN )

The foundation everything else is built on.

Most organizations skip this step. They build a website before they know what to say. They design a logo before they know who they're talking to. Then they wonder why nothing is connecting. Brand strategy is where we slow down long enough to get it right. Who you are, who you serve, what makes you different, and how to say all of it clearly and consistently, whether you're starting from scratch or untangling something that's grown beyond its original shape.

( WHY BRAND STRATEGY )

Good brands don't happen by accident...

The strongest ones are built on a clear foundation. That's what brand strategy is for.

Brand strategy looks different for every client because every organization is at a different stage. Some need the full foundation built from scratch. Others have pieces in place and just need clarity on what's missing or what isn't working.


Projects can cover naming, messaging, logos, colors, typography, copywriting, and positioning. We figure out together what makes sense for where you are and where you want to go. The process starts with discovery and research, moves into strategy and creative development, and wraps with a clear handoff including the tools, guidelines, and resources your team can actually use.

AREAS OF SUPPORT

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BRAND POSITIONING & RESEARCH

Defining who you are, who you serve, and how you stand out. Includes audience research, competitive analysis, offer clarity, and the core messaging framework that everything else is built on.

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NAMING & TRADEMARK CONSULTING

Strategic naming for businesses, products, and programs. Includes market research, trademark availability screening, SEO keyword alignment, and local relevance. I don't handle filings, but I have trusted partners who do.

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VOICE & COPYWRITING

Finding the tone, personality, and language that sounds like you at your best. From taglines and positioning statements to brand bios, mission statements, values, and vision statements to my signature Copy Framework that comes with every web build.

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LOGO & VISUAL IDENTITY

Custom logo design, color palettes, and typography systems built for recognition and longevity. Every visual system includes practical brand guidelines your team can use across print, digital, and social.

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BRAND GUIDELINES & SYSTEMS

A living document that covers logo usage, color and typography rules, tone of voice, imagery direction, and everything needed to maintain a cohesive presence across print, digital, and social.

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GRAPHIC DESIGN & COLLATERAL

Social media templates, ad graphics, web banners, business cards, brochures, signage, and promotional materials. Print and digital support available.

FAQs

  • WHAT'S INCLUDED IN BRAND STRATEGY?

    It depends on where you are and what you need. Some projects are full identity builds from naming to launch. Others are focused refreshes. We'll figure out the right scope together during discovery.

  • DO YOU WORK WITH NEW CONCEPTS OR EXISTING BRANDS/ORGS?

    Both. I support everything from brand-new launches to established organizations and nonprofits that need a refresh or tighter systems.

  • HOW LONG DOES A PROJECT TAKE?

    Most brand strategy projects run four to eight weeks depending on scope and how many rounds of feedback are involved. Full identity projects can run longer. We'll map out a realistic timeline before anything starts.

  • CAN I JUST GET A LOGO?

    Yes. If you already have solid positioning and messaging, we can focus on visuals only. That said, the strongest visual identities are built on clear strategy, and I'll always tell you if I think skipping that step would hurt you.


  • HOW MUCH WILL IT COST?

    Brand strategy projects are scoped individually based on what you actually need. One-off workshops or naming explorations typically start between $1.5K–$2.5K. Full brand strategy packages with research, audience insights, and positioning usually land between $4K–$7K. Visual identity projects including logos, color, and typography start around $2K–$3K and scale to $4K–$7K+ for larger systems with illustration or multiple variations. Website copywriting ranges from $350–$700 per page depending on scope - though my web builds all come with a detailed and customized copy framework that will empower you or your team to draft copy with ease. Extra assistance available, especially for websites heavily reliant on SEO.


    Not sure what you need? That's what the discovery call is for.


( LET'S GET STARTED )

Your brand should work as hard as you do. If it's not, let's figure out why and fix it.

Book a free 30-minute discovery call and we'll look at the whole picture together.