COPYWRITING | WEB DESIGN | SYSTEM WORKFLOWS | COMMS STRATEGY & MANAGEMENT | CAMPAIGN PLANNING
TRANSPLANT HOUSE
FROM OUTDATED TOOLS TO DONOR-READY SYSTEMS
Transplant House is a Seattle-based nonprofit that provides vital housing for transplant and immunocompromised guests that are traveling to Seattle for life-saving treatment. As their programs expanded and community impact grew, their digital presence needed to reflect the same level of care, clarity, and credibility that define their mission.
Portland-based designer Renee Garcia brought me in to lead the web & systems part of the project, and together we created a dynamic team that blended strong visual identity with a donor-ready digital foundation.
DELIVERABLES:
Brand Refresh — complete visual system including logo suite, color palette, typography, icons, and patterns
Custom Website Design & Development — SEO- and accessibility-optimized rebuild with donation integration, and multi-lingual language pages
Communications System & Management — ongoing newsletter + social ecosystem covering strategy, copy, design, production, and implementation
Campaign Strategy & Execution — “Healing at Home / Adopt-A-Night” GivingTuesday 2025 campaign from concept through launch
Print & Marketing Collateral — business cards, brochures, signage, press release, and media outreach kit
Tech Stack Optimization — platform audit, CRM alignment and contact mapping
Training & Handoff — live staff training, training video, website QA workflows, messaging framework, and Google Business profile refresh
THE CHALLENGE
& THE BEFORE
Transplant House had all the right ingredients — a powerful mission, decades of community trust, and a small but mighty staff — but their digital tools were slowing them down.
The old website couldn’t easily be updated by staff and lacked critical information that potential guests may need to feel confident in booking.
Donations required multiple steps and third-party redirects and donation pathways had been compromised resulting in delayed donation deposits.
Social content was inconsistent, reactive, and dated. No original content was being posted.
Newsletter systems were outdated and underutilized with overlapping tech stacks.
They needed more than a new website and logo — they needed systems that work for them, not against them.
THE
PROCESS
We began by listening. The Transplant House team had decades of heart and impact behind them but an outdated website, scattered tools, and brand inconsistencies made it hard to tell their story clearly. Through early onboarding calls, audits, and mood boards, we uncovered what they really needed: a unified system that reflected their compassion online and off and made daily tasks easier behind the scenes.
From there, we rebuilt the foundation. With Renee leading the purpose-driven branding identity, I designed and developed a custom Squarespace site that tied brand and function together — accessible, donor-ready, and easy for staff to manage. We built bilingual landing pages, optimized SEO and accessibility, and customized their booking platform to fit the flow of guest applications. Every layer connected seamlessly, from donation processing to analytics. The new brand system translated beautifully across web, print, and social, grounded in the warmth and texture of the Pacific Northwest.
Once the new foundation was live, we focused on momentum, building an ongoing communications system with monthly newsletters and social content managing strategy, copy, design, and implementation. We also launched the Adopt-A-Night #GivingTuesday campaign for the 2025 holiday giving season, managing strategy, copy, and design rollout. All along the way, staff training and process documentation played an integral role in setting the internal TH team up for success. What emerged was a sustainable rhythm of storytelling and systems and a digital ecosystem designed to grow alongside their mission.
client feedbackTRANSPLANT HOUSE DIRECTOR, HANNAH SAYS:
“Oh my goodness, this is absolutely perfect! Renee and Lauren, you have completely understood our vision and brought it to life BEAUTIFULLY! Renee, thank you for creating beautiful patterns and icons, such a wonderful touch! Lauren, the testimonial collage brought tears to my eyes. Everything has been so thoughtfully curated and displayed, I am so proud of all of the work you have done to help revamp our brand, THANK YOU!!”
ARE YOU A NONPROFIT LOOKING TO UPDATE YOUR SYSTEMS AND BRAND?
LET’S STRENGTHEN YOUR MISSION, TOGETHER
Clarity creates confidence — for your staff, your board, and your donors. Let’s connect to design a nonprofit system that supports your mission at every level.