I’ve worn a lot of hats over the years — food media founder, digital strategist, marketing manager, consultant, photographer, cookbook author, web designer. The throughline has always been understanding how people connect with ideas, and how organizations can show up with clarity, purpose, and a point of view.

My career began in college with a food blog that grew into two media companies, a cookbook deal, and eventually successful acquisitions. Along the way, I launched an agency, produced hundreds of content packages for national brands, and consulted on multi-million-dollar digital acquisitions. Those experiences taught me how much strategy and systems matter — not just for growth, but for sustainability.

These days, I focus on building custom brand systems for nonprofits, small businesses, creatives, and community orgs so they can communicate clearly, scale impact, and work with less overhead. I also collaborate on values-aligned pro bono projects and carve out space for slower, personal work — like my Food on the Street photo series and a growing collection of abstract paintings.