( COMMUNICATIONS & CAMPAIGNS )
Campaigns That Connect Strategy, Story, and Action
Effective campaigns do more than raise awareness — they give people a clear reason to engage, give, participate, or show up. I work with nonprofits, businesses, and creative teams to plan and execute communications campaigns that align messaging, platforms, and timing into a cohesive effort that drives real outcomes.
( communications that connect )
Does your audience understand & resonate with your story?
Successful campaigns aren’t built through transparecy, a clear goal, and an understanding of the story and impact of your business or org.
Who you’re speaking to, what matters to them, and what action should feel natural once they engage. That foundation shapes everything that follows: messaging, timing, channel coordination, donor or audience journeys, and internal alignment across teams. The goal is communication that moves people to participate, give, buy, attend, or take action.
Projects often include campaign strategy, messaging development, content planning, cross-channel coordination, and implementation support — creating systems your team can reuse long after the campaign ends.
AREAS OF SUPPORT
CAMPAIGN STRATEGY AND PLANNING
Strategic planning for fundraising initiatives, launches, announcements, or major organizational moments. Work focuses on defining goals, audiences, messaging priorities, timelines, and success metrics before execution begins — creating a clear roadmap for coordinated communication.
FUNDRAISING & GIVING CAMPAIGNS
Support for giving campaigns, annual appeals, and donor engagement initiatives that connect storytelling with clear participation pathways. This may include campaign messaging, donation journey planning, content coordination, and alignment across all channels.
ANNUAL COMMUNICATION PLANS
Longer-term planning that brings structure to ongoing communications throughout the year. Together we define messaging themes, campaign rhythms, and content priorities so outreach feels consistent, sustainable, and easier for teams to manage over time.
MESSAGE & COPY DEVELOPMENT
Clarifying voice, positioning, and campaign language across platforms — from campaign messaging and email sequences to website updates, print materials, and organizational communications that need to sound cohesive and intentional.
PR SUPPORT
Strategic support for announcements, partnerships, milestones, or media outreach. This includes press release development, messaging refinement, media positioning, and guidance on how announcements connect back to broader goals.
CONSULTING
Advisory support for teams managing internal communications or working with outside partners. I step in to help clarify priorities, align messaging across stakeholders, and ensure campaigns remain focused and achievable.
( LET'S GET STARTED )
Ready to bring clarity to your communications?
Book a free 30-minute discovery call and we'll look at the whole picture, together.