( CHAOTIC GOOD JAZZ )
BRINGING THE CHAOS TO LIFE IN BRAND & WEB
Chaotic Good Jazz is the creative project of Alex Lester, a Portland-based jazz curator, DJ, and writer behind a weekly Substack on modern jazz. The brand needed to feel as alive and unpredictable as the music he champions. Bold, layered, a little chaotic, and completely intentional.
THE WORK
Designing for yourself is always the hardest, and this was no exception for Alex (my partner), who usually builds websites for others. For Chaotic Good Jazz, I stepped in to translate his vision into a cohesive branded experience. Using his existing logo, animations, color palette, and fonts, I pulled all the pieces into a system that feels both improvisational and unmistakably CGJ.
THE WORK
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BRAND STRATEGY & DESIGNItem Link List Item 1
Developed a cohesive brand system using existing visual assets. Created a bold pattern overlay built directly from the logo to establish a deliberately chaotic, unmistakably CGJ aesthetic. Custom handwritten font designed from original handwriting. Radio show cover art. Business card design.
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WEB DESIGN & SEOItem Link List Item 2
Full website design and build incorporating existing logo, animations, color palette, and typography.
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SYSTEMS & OPERATIONSItem Link
Built a custom artist and label submission landing page where musicians can share their work for possible feature consideration.
