( FOOD MEDIA & CONSULTING )
A decade in food media.
Now I help others navigate it
I've created visual content for brands that helped them reach national audiences and millions of followers. Now I bring that same strategic approach and production quality to businesses and organizations of all sizes - from local brands needing professional product photography to growing brands ready to scale their visual presence.
( THE EXPERTISE )
WHY EXPERIENCE MATTERS HERE
Food media looks deceptively simple from the outside. Build a blog, post some recipes, grow an audience. But the business behind it, the content systems, the SEO strategy, the brand positioning, the production workflows, the valuation and exit planning, that's where most people get stuck.
I've lived every part of this. I know what makes a food blog scale. I know what buyers look for when they're evaluating an acquisition. I know how to build a cookbook proposal that lands, how to develop recipes that photograph beautifully, actually work and sell, and how to build the creative infrastructure that makes it all sustainable.
SERVICES
COOKBOOK CONSULTING
From proposal development to production planning, I help navigate the full cookbook process. Whether you're pitching your first book or managing a complex multi-author project.
COOKBOOK PHOTOGRAPHY
Styled, editorial-ready photography for cookbook projects. Every image is planned with the final layout in mind, approachable, polished, and built to work across print and digital. Plant-based projects only.
RECIPE DEVELOPMENT & TESTING
Thorough recipe development and testing for cookbooks, blogs, brand campaigns, and publications. Plant-based only. I bring both culinary and editorial experience to every project, so the recipes work.
FOOD CREATIVE CONSULTING
Strategic and creative direction for food brands, bloggers, and publishers who need help with content workflows, brand and platform positioning and strategy, website strategy, IP and product strategy and production systems.
FOOD BLOG STRATEGY & SEO
Keyword research, content audits, editorial planning, and SEO strategy for food blogs at every stage. Whether you're just starting to think about search or trying to recover lost traffic, I know what works.
FOOD MEDIA M&A CONSULTING
Exit planning, valuation prep, and acquisition support for digital publishers ready to sell. I've been on both sides of this process. I know what buyers look for, how to position your site for maximum value, and how to navigate the deal.