WEBSITE AUDIT, LANDING PAGE, SYSTEMS
As AMA PDX continues to grow its programs and community reach, I led a full-site website audit to support fresh updates, improved clarity, and a stronger foundation for SEO and accessibility. The goal was to ensure the site structure, formatting, and content standards could support both current needs and future growth.
As phase one of a larger, planned redesign, I redesigned and rebuilt the AMA PDX Agency landing page — creating a clear, accessible, and search-friendly entry point for the chapter’s pro bono program. This page now serves as a model for the rest of the site, which I will be leading through a broader redesign in Winter/Spring 2026.
Alongside the public-facing updates, I implemented internal systems to support ongoing communications work and smooth coordination across board and volunteer teams.
DELIVERABLES:
Full Website Audit — Reviewed site-wide structure, formatting, SEO foundations, accessibility considerations, and content clarity to guide updates and future redesign phases.
AMA PDX Agency Landing Page Redesign —Designed and built a clean, accessible landing page with improved hierarchy, clear calls to action, SEO-friendly structure, integrated application forms, and consistent formatting.
SEO & Accessibility Improvements — Established standards for headings, metadata, alt text, link structure, and page organization to improve usability and search performance.
Design & Content Roadmap (Phase-Based) —Defined structure, patterns, and priorities to guide the upcoming full-site redesign planned for Winter/Spring 2026.
Bug & Issue Tracking System — Implemented a centralized system to track site updates, accessibility improvements, and ongoing enhancements as part of communications support.
Board & Communications Alignment Workflow —Created lightweight processes for feedback, approvals, and coordination across board members and volunteer contributors.
BEFORE
AFTER
ARE YOU A NONPROFIT LOOKING TO UPDATE YOUR SYSTEMS AND BRAND?
LET’S STRENGTHEN YOUR MISSION, TOGETHER
Clarity creates confidence — for your staff, your board, and your donors. Let’s connect to design a nonprofit system that supports your mission at every level.