( ama pdx )
Rebuilding the Foundation While the House Is Still Standing
The AMA PDX website had lots of content but needed serious work. As Director of Agency on the AMA PDX board, I took on the audit, redesign of the Agency landing page, and systems work needed to bring the site up to the standard the organization deserves. Full redesign slated for summer 2026 completion!




( SUPPORTING PORTLAND MARKETERS & COMMUNITY CLIENTS )
This is pro bono work. And it's some of the work I'm most proud of.
AMA PDX Agency connects marketing professionals with nonprofits that need them. The work matters. The website needed to reflect that.
AMA PDX runs on volunteer hours and board commitment. As Director of Agency, I lead the program that places marketing teams with local nonprofits for six-month pro bono engagements. In 2025 alone, volunteers donated over 1,000 hours valued at more than $100K in marketing services.
But the website wasn't keeping up. The Agency landing page was hard to navigate, the application process was clunky, and the overall structure wasn't doing justice to the quality of the program behind it. I audited the full site, rebuilt the Agency landing page, and put systems in place to support the redesign work still ahead.
THE WORK
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WEB DESIGN & SEOItem Link List Item 2
Full site audit covering structure, formatting, SEO foundations, accessibility, and content clarity. Redesigned and rebuilt the Agency landing page with improved hierarchy, clear calls to action, SEO-friendly structure, integrated application forms, and consistent formatting. Established site-wide standards for headings, metadata, alt text, link structure, and page organization. Defined a phase-based design and content roadmap to guide the full-site redesign planned for Winter/Spring 2026.
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SYSTEMS & OPERATIONSItem Link
Implemented a centralized bug and issue tracking system to manage site updates, accessibility improvements, and ongoing enhancements. Created lightweight workflows for board feedback, approvals, and coordination across volunteer contributors.

