( CHAOTIC GOOD JAZZ )

BRINGING THE CHAOS TO LIFE IN BRAND & WEB

Chaotic Good Jazz is the creative project of Alex Lester, a Portland-based jazz curator, DJ, and writer behind a weekly Substack on modern jazz. The brand needed to feel as alive and unpredictable as the music he champions. Bold, layered, a little chaotic, and completely intentional.

VISIT CHAOTIC GOOD JAZZ

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Tablet displaying a website with apartment photos, resting on a bed with wood.

Person using a laptop, typing at a table near a window. Website visible on screen.

THE WORK

Designing for yourself is always the hardest, and this was no exception for Alex (my partner) who I've had the pleasure of building businesses with for over 15 years. For Chaotic Good Jazz, I stepped in to translate his vision into a cohesive branded experience. Using his existing logo, animations, color palette, and fonts, I pulled all the pieces into a system that feels both improvisational and unmistakably CGJ.

THE WORK

BRAND STRATEGY & DESIGN
Developed a cohesive brand system using existing visual assets. Created a bold pattern overlay built directly from the logo to establish a deliberately chaotic, unmistakably CGJ aesthetic. Custom handwritten font designed from original handwriting. Radio show cover art. Business card design.
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WEB DESIGN & SEO
Full website design and build incorporating existing logo, animations, color palette, and typography.
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SYSTEMS & OPERATIONS
Built a custom artist and label submission landing page where musicians can share their work for possible feature consideration.

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